perceived value

Picking a New Domain Name or Rebranding Your Current One?

It is tough deciding what domain name to pick.   

Your actual name is great, but maybe not for real estate. If you already have your name as a website that is ok but if you are new, never had a website, or are thinking of rebranding.....here are some things to consider when buying a new domain. 

  • Shorter URLs/names are better than longer ones
  • Avoid using YOUR name.¬†
    • Think about the future if you ever want to sell, retire, join a team.
    • Most names are hard to spell.¬† Is it Terry, Terri, Terrie, etc....
  • Avoid words that can be spelled in different ways.¬†
    • WestPointeRealty.¬† Could be WestPointRealty.
  • Avoid using words that can be plural or buy both names
    • BestListing.com¬† Might be typed as BestListings.com¬†
  • Make it easy to spell and remember
  • .com or .ca extensions most people know about but did you know about¬†.homes¬†¬†Check them out here¬†to purchase directly from them.¬†
  • Stay away from the NAR-promoted .realtor extensions.¬† They never really quite made it
  • Don't use Acronyms or Abbreviations.¬† Unless your so famous everyone knows what it stands for.¬† I have seen an Agent start out with something like RealEstateInBrenwoodPlazaOregon.com (Made up ūüėĀ) then later realized it was way too long so then shortened it to REBPO.com.¬† Who knows what the heck that means?
  • Avoid hyphenated - or underscore _ domain names
    • It is super hard for people to remember where you put -'s so we don't ever encourage - or _ anywhere.¬†
  • Avoid being too specific.¬†Let's say you farm an area called Point Grey right now and you buy a domain called www.PointGreyHomes.com¬†then 5 years from now you move 25 miles away from that area and now want to farm a different area, oops.¬† So being more general is better unless you KNOW you will always be farming that one specific area or it redirects to another, more general website.¬†
  • Buy 2 Domains
    • If you have a site like VancouverRealty.com you should also buy RealtyVancouver.com too.
  • What about using a phone number for a domain?
    • If you have a memorable phone number we have seen this to be very successful.¬†Just remember when you go to 'sell' your business, your phone number goes with it!

The amount of time and money saved by going through this program is worth every penny.

Shella Chan

Best money that I have invested in my business so far!

Angela Claypool

Do you feel like you are wasting time?

Like you are so stressed out?  Have now idea what CRM to choose or how to get it all integrated?

Do you feel like you are losing $100,000 or more in lost commission?

You have 2 options!

  1. Watch our full Master Class webinar for Agents: CLICK HERE
  2. If you have seen Darci loads of time and know you need help, book a FREE 30 Minute session: CLICK HERE 

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Darci LaRocque

Darci has a unique background that helps her understand Agent tech issues. She has been in Information Technology for over 2.5 decades, ran government projects on email and wireless device synchronization, use to program, research software and maybe the most important part, her husband is an Agent! Darci wants you to stop paying for software and start using it!